Food & Beverages


Food & Beverage


The connection between food and place is a powerful one. We build concept-driven environments that resonate with guests because every element relates to a central narrative. Our team has first-hand experience with—and insight into—global F&B behaviors and trends gleaned from strategizing and working with hotels, restaurants and hospitality-based retail clients.

VTAI works to get at the truth of a brand in order to translate its message throughout the establishment. This ensures that the interior ambience enhances the guest’s experience of being pampered whilst away from home.

The design of a welcoming hotel evolves through a mature thought process taking into account such variables as brand positioning, economics, the character of the area and cultural sensitivities. A hotel should represent a city’s personality as well as reflect the requirements of the guests who stay.

A hotel should be appropriate to its environment. The ambience of a resort must be light-hearted, relaxed and casual. A city hotel consists of a more formal business atmosphere and a boutique establishment should have an individual art or style-driven character. These important differences have been ignored by many hotels in China who believe that opulent luxury design, modelled on European palaces, is always the best choice.

The operational layout of the space should be user-friendly and meticulously structured to avoid any unpleasant impact on guests’ experience. The service teams and customer-flow work most effectively if they are separated to avoid the unnecessary chaos between these two groups of people. In not doing so, the service atmosphere can be adversely affected.

A positive first impression is critical. The correct selection of lighting, furniture, art and overall color palette will set the mood and tone to create a brand experience that feels like a home sweet home.